Testing the Sandpit articles.
Customer Relationship Management (CRM)
Managing customer interactions to improve sales, marketing and customer service. CRM designed to work the way your business works.
Managing customers is a key requirement for most organisations, needing help to manage sales, drive effective marketing, and ensure successful customer service.
Research indicates it costs ten times more to acquire a new customer than service an existing one. CRM systems were designed to help organisations manage these interactions across a business, ensuring everyone is aware of the status of a customer and their relationship with the organisation.
Early CRM solutions were complex, costly, and plagued by poor user adoption. Organisations that did deploy CRM systems reported that projects failed to achieve expected returns on investment (ROI). Microsoft Dynamics CRM addresses these challenges with features and capabilities that promote user productivity, business agility and technical flexibility.