Welcome to the CRM and Service Management pavilion. Below you will find most of the leading vendors and/or their implementation partners in Australia. Click on any vendors of interest to see a showcase of their relevant local case studies, thought leadership articles, recent news stories, and product and industry insights. Use the advanced search facility in the menu bar to search for relevant content across the industries and solution types that you are researching. You can compare vendors across industries, reference sites and features in the Buyers Guide. Also check the iStart event diary for local industry events. All vendors showcased have local representation and actively support clients in Australia, and so will be glad to assist with your enquiries.
If you are wishing to compare solutions from different vendors then take a look at the CRM Buyer’s Guide.
CRM / SERVICE MANAGEMENT OVERVIEW
CRM solutions are designed to maximise sales and marketing effectiveness as well as increasing customer satisfaction in an age where customers can interact with businesses in many new ways. As well as the traditional forms of interaction such as face-to-face contact with field sales staff or store attendants, customers may now contact an organisation through call centres, online stores, or email. In order to maximise each opportunity from a customer interaction, enterprises need to co-ordinate all of these customer ‘touch-points.’
By knowing all previous interactions and transactions that the company has had with any given customer, regardless of channel, and by delivering that information to front office staff in real-time, the next time that customer interacts with the company, the company will be in a position to both satisfy that customer on the one hand, and drive revenue by selling complementary services and products on the other.
CRM solutions provide for the functionality to be able to integrate these ‘touch-points’ and to analyse, process and report this information to front-line sales and marketing departments at each customer contact. Organisations gain a personalised, or unified, view of their customers, in order to better understand their customers unique demographics and create customer profiles to be used by the sales and marketing departments.
Some organisations that have re-engineered their CRM processes have reported spectacular revenue increases and reductions in the cost of sales, while other implementations have generated minimal gains or no improvements at all.
Experience has proven that any CRM implementation project should be managed in a staged approach starting with core CRM functionality that addresses the most frustrating issues facing the support, sales and marketing departments, rather than management or enterprise-wide functionality. This approach ensures the vital involvement and buy-in of the end users of the system right from the outset. Additional enterprise-wide functionality will then be simpler to implement.
NEWS | ANALYSIS | RESEARCH